Ceria, A Compact Car, Today’s Driving Solution
(http://www.daihatsu.com/motorshow/indonesia01/ceria/pressinfo.html)
These days, urban traffic density and pollution are a daily hazard. It is a situation which has triggered the development by almost all car manufacturers worldwide of compact cars, as a concrete answer to the need for efficient and environmentally friendly vehicles, while still maintaining the comfort and safety of passengers. In Japan, this trend towards compact cars has shown a continuous rapid development since the beginning of 1990, with sales of 15.6% of the market, a figure which reached 30.1% (1,281,265 units) of the total sales of passenger cars in 2000.
From the outset, Daihatsu has consistently shown its capability to create compact cars, and it is currently still working to produce high-tech compact cars, such as Atrai and YRV. Its worldwide slogan “We make it Compact” is indeed no unsubstantiated claim.
PT Astra Daihatsu Motor, has also taken part in the development and marketing of compact cars since the first introduction of the popular versions so well-known to the public, such as Charade and Hijet. In view of the customers’ enthusiasm and their purchasing potential for compact cars in Indonesia, PT Astra Daihatsu Motor wishes to introduce Daihatsu Ceria.
Daihatsu Ceria is superior to other cars from so many aspects, especially in catering to the demands of Indonesian people for efficient, easy-to-handle, multi-purpose, low maintenance and safe vehicles at affordable prices. The Ceria is also about to make its appearance with its sporty style and practical features and equipment.
Ideal Appearance
The lines of the Ceria’s body - combining in a flowing style partly straight and partly curving - reflect the fascination aroused by a sporty compact car. Every angle makes the Ceria look charming with a variety of selective and trendy colours. The large front bumper matched with chromed grilles (type KX) and large trapezoidal headlamps impart a special character to the Ceria. The rear appearance with hatchback door and smooth curves, matched with imposingly large combination tail lights, make it even more stylish.
A Compact But Spacious Interior
The passenger compartment has been designed with care and efficiency to provide a compact interior - without sacrificing spaciousness - for 5 adult passengers, with their luggage in the boot. In addition, the ergonomic design and highly visible positioning of the buttons and instruments ensure the driver’s convenience and comfort while he is driving.
Efficient and Powerful Engine
The Ceria is fitted with the Daihatsu 850-cc engine which is powerful yet incredibly fuel efficient at all speeds and in all driving conditions. On urban roads and motorways, even when using AC, the Ceria’s engine is capable of optimum performance. Fuel consumption can be reduced to much lower level, indicating an unusually high degree of engine efficiency. This engine is also fitted with an automatic choke, which makes it easy to start even when it is cold.
Comfortable and Safe
The Ceria has the body structure of modern monocoque saloons; this determines its optimum body strength and quality. The Ceria also uses an independent suspension system with coil springs on its four wheels, a long wheelbase, and stabilisers on its front wheels, which ensure easy and safe manoeuvrability on the road, as well as in the confined area of a car park.
A Wide Choice
As a compact car, the Ceria has truly been designed to give maximum mobility to all active customers at every level of society who require a high degree of efficiency. For this purpose, various versions of the Ceria models are available, such as KX or deluxe versions, the latter having an elegant appearance with chromed grilles and Airconditioner, radio, tape, electric windows, fog lamps, rear end spoiler, rear wiper, etc. The KL or standard versions are practical and dynamic. Both versions, KX and KL, are available in a choice of 4 trendy colours.
Quality Products
The Ceria is manufactured in Daihatsu’s modern plant in Indonesia in accordance with the world technology standard, with strict quality control, and is fitted with the latest features and equipment, which ensure the high quality and durability of the product. Driving the Ceria will always make you “ceria” (happy) every time.